ROKiT: All that you need to know about Williams’ new title sponsor
- Shahmir Khan
- Feb 11, 2019
- 2 min read
Williams Racing has today announced a long-term deal with global telecommunications company ROKiT, with ROKiT becoming the team's title sponsor.
The partnership was announced at Williams Racing Headquarters ahead of the livery reveal and puts an end to the title sponsoring struggles the team suffered in the wake of Martini's exit from F1.
ROKiT came to life when 2 entrepreneurs John Paul DeJoria and Jonathan Kendrick, whose personal passion for Motorsports and engineering persuaded him to partner with the Grove based team. Kendrick also engineered tyres for Alan Jones at 1978 Argentina Grand Prix, as part of trackside team for Yokohama Tyres. He then moved to pioneer smartphone technology, ultimately forming ROKiT.
ROKiT is a new Telecom brand, offering premium smartphone technology at affordable price. The company is also working on installing Wi-Fi networks on a cheaper price. The global brand is working to develop smart cities and currently launching public Wi-Fi all across India, with aims to create smart cities in many other countries in just 3 years span. The company is scheduled to officially launch in US and UK in March this year. There are various other services the company offers, including 3D ROKFLiX app.
"We are delighted to welcome ROKiT to our team as our title partner for the 2019 season and beyond," said Deputy Team Principal Claire Williams.
"We share many similar values and aspirations with ROKiT; primarily putting engineering and innovation at the core of everything we do in our pursuit to be the best – the perfect platform from which to start a partnership. ROKiT is on an exciting journey in their world of telecommunications, as we are at Williams as we build the team for a successful future. Taking that path together will make us both stronger in our endeavours and so I can't wait to get started."
Chairman Jonathan Kendrick said: "With ROKiT launching in 2019 we wanted a global platform that would help us tell our story of innovation."
The customers will also be able to connect with the ROKiT Williams team through race lifestyle content and interactive innovations.
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